Building a tech-enabled marketing services platform focused on personalization
Founded by industry veteran Chris Kuenne, Rosemark is a de novo platform focused on acquiring and scaling marketing service companies that enable brands to build deeper relationships with their consumers. Leveraging its proprietary Quantitative Persona method, Rosemark is assembling a group of companies focused on marketing strategy, program management, personalization & loyalty, data management, testing, optimization, reporting and analytics to drive customer lifetime value.
- Status: Current
- Investment Year: 2021
- Region: North America